Agrumi

Agrumi, a non-alcoholic aperitif, evokes images of Italian summers spent sipping on ice-cold drinks. Instead of creating a pastiche of old Italy, I decided to bring it into the present for a younger audience that tends to drink less and be more mindful of their relationship with alcohol. Agrumi’s new bottle design is inspired by whimsical Italian furniture and Fiat hatchbacks covered in colorful bumper stickers. The acid-etched wave pattern is a playful reference to the Mediterranean Sea.